---
title: Choozle T-shirt Design | Erin Shimamoto
description: Explore how Choozle's team building game, Choozle Crews, inspires creativity with unique logo designs like the
---

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# T-shirt Design

Ad tech company Choozle has a team building game called Choozle Crews, where the entire company is divided into four teams—spring, summer, fall, and winter—and they compete throughout the year by gaining points. A logo was created for each, and specifically for spring, they decided on the name “Killa Bees” as a representation of spring flowers and the crucial role that bees play with the environment. Without wanting to show just a bee, the concept of a strong, sharp samurai evolved, with intricate details that all tie back to spring, and the sting of a bee.

In addition, Choozle hosts a summer and winter summit every year, and a new shirt design was in need. I created a simple and playful typographic graphic, which featured elements of Choozle’s product, structure, culture, as well as some inside jokes.

Core Responsibilities: Logo Design, T-Shirt Design, Flag Design

![Killa Bees](https://erinshimamoto.com/hs-fs/hubfs/Killa%20Bees.jpg?width=1433&height=2000&name=Killa%20Bees.jpg "Killa Bees")

![Choozle Shirt](https://erinshimamoto.com/hubfs/Choozle%20Shirt.jpg "Choozle Shirt")

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