---
title: Freebird Marketing Emails | Erin Shimamoto
description: Freebird's daily emails drive traffic to premium leather shoe styles, converting viewers into customers through engaging design and curated visuals.
---

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# Freebird Emails

Daily emails play a crucial role in the marketing strategy of Freebird, a premium leather shoe brand. The primary aim of these emails is to direct traffic towards particular shoe styles and turn viewers into paying customers. Below are examples of different emails. The images in each email, along with their sequence, are curated by Freebird’s photographer/art director.

Core Responsibilities: Email Design and HTML within Klaviyo

![Freebird-Caprice-Email-Detail-1](https://erinshimamoto.com/hubfs/Freebird-Caprice-Email-Detail-1.jpg "Freebird-Caprice-Email-Detail-1")

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